The British Parliament recently released a reproof of Facebook data use by Brexit and Trump campaigns. A contemptuous report on false information as well as false news by the U.K. Parliament committee has called for increased errors of social media companies and election campaigns. This reproof has emphasized on the utilization of scraped Facebook records by various firms related to the successful Brexit campaigns and the U.S. President’s 2016 run.
The report from the House of Commons’ Culture, Media and Sport asserted that the social media and mass information collection are responsible for creating a disaster for a democracy. This data collection has allowed such campaigns to employ themselves in the persistent targeting of hyper-partisan views. The report further asserted that this disaster will lead to the uncertainties and injustice in people. This will show the effect on their voting strategies as well as behavior.
The committee had interviewed about 61 eyewitnesses through 20 hearings since January 2017. It eventually inspected the use of a professor’s app to collect the data from millions of unsuspicious Facebook users. It also examined the flow of that data through intertwined companies offered to consult for the Brexit and Trump campaigns.
According to the contract between Kogan and SCL Elections, the app called “thisisyourdigitallife” had permitted Professor Aleksandr Kogan and Joseph Chancellor to use various psychometric techniques. These techniques might have disclosed various data about individuals. This data might be more precise than even the knowledge of very close friends as well as family members.
On a related note, Facebook recently announced that it has removed about 32 pages as well as accounts. Recently, the Facebook Newsroom blog published that the public-facing profiles of various firms & brands along with a number of Facebook accounts were found to be involved in coordinated untrustworthy behavior. So, the company had taken the decision to remove them off.
Helen Lewis is a seasoned journalist with nearly 15 years experience. While studying journalism at the University of Alabama, Helen found a passion for finding engaging stories. As a contributor to Alabama Post Gazette, Helen mostly covers human interest pieces.